Our customers can expect consistently performing products and reliable research.

Producers want a supplier with the resources and technology to bring sound science to products and services in an industry that has had inconsistent results.

Unmet Needs

Through market research studies Cargill conducted in North America, Latin America and Europe, we revealed key market needs that are going largely unmet:

·         Products are not performing consistently under commercial conditions

·         Reliable research is needed to produce and prove the value of stable, consistently performing additive products that may replace antibiotic growth promoters.

·         Return on investment and equipment necessary to apply the products are mandatory.

Customers feel that good research and development results in quality products. PROMOTE™ products are not even considered without sound research. Customers also demand products with quality technical and service support in order to work most effectively.

Independent studies by animal nutritionists in Europe, Latin America and North America revealed that the most important thing suppliers can provide is clear, reproducible, convincing product performance in a commercial production situation.  Nutritionists in Europe and North and South America seek the following characteristics in an ideal supplier:

·         Value-added orientation. (A company that adds value to its products and helps customers add value to their products is not easily replaced).

·         Oriented toward research.

·         Large enough to have financial resources for research, tech support and distribution.

·         Representatives who know both the feed business and the customer's business.

·         Diversified beyond feed and feed ingredients to achieve synergy from other endeavors that may provide unexpected product discoveries or novel services.